What is the definition of

In online marketing, analytics generally refers to web analytics - most often tracking code embedded in web pages to capture data about visitors to the page, along with the tools needed to make sense of the resulting data. Other forms of analytics include attempts to capture data about social media, video content, etc.

Return to Glossary index

Ready to transform your marketing?

Use our expertise to help your brand grow and be a major player in your category.
Book a call and let’s get started...