Black hat

What is the definition of
Black hat

A subjective term, typically used in reference to any attempt at manipulating search engines through the exploitation of algorithmic loopholes and through tactics which violate Google's terms and conditions. For example, cloaking, hidden text and mass spam campaigns are typically considered black hat tactics.

Return to Glossary index

Ready to transform your marketing?

You’re busy running your business. Let us find you qualified customers.
I want more qualified customers