Above the fold

What is the definition of
Above the fold

A term taken from old-school journalism where the fold refers to a physical fold in a newspaper. Online, it refers to the top half of a page, which includes all the content users can see before having to scroll down. Note that different resolutions and screen sizes mean that this is a general concept rather than a well-defined part of the page.

Return to Glossary index

Ready to transform your marketing?

Use our expertise to help your brand grow and be a major player in your category.
Book a call and let’s get started...